A First-Ever Digital Campaign Across 37 Markets

Written By Elizabeth Cerrone

Challenge

A QSR brand needed to drive online orders and app installs across 37 DMAs, but had never run digital media before. They needed a partner who could handle both the strategy and the activation, not just the buying.

Solution

banMe built and ran the campaign end to end across all 37 markets. High-impact shoppable units created a more engaged ad experience, with video and connected TV carrying the product story.

Outcomes

The campaign delivered scale and revenue in its first run.

  • 8M+ impressions

  • 19,864 clicks

  • $775,282 in revenue generated

  • 3,575 app installs

  • 0.25% CTR

Elizabeth Cerrone
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